2023 was a real turning point for the hotel sector. The hospitality industry not only managed to recover from the challenges it faced during the pandemic, but also enjoyed an increase in demand and prices.
This very optimistic perspective, coupled with the record figures for the tourism sector, point to 2024 being a very positive period for the majority of those working in the Spanish hotel industry.
However, to make a difference in this constantly evolving market, you need to be aware of the latest trends and be ready for them. What are the hotel trends for 2024? At Omnitec Systems we are clear about this:
Hospitality Industry Trends 2024
These trends represent a fusion of technological innovation, sustainability and customization, adapting to the new expectations of travellers.
1. Technological innovation and Artificial Intelligence
As in 2023, technology will once again be at the forefront in the hotel sector. Thus, we may well see the following:
- Increased use of technology for contactless check-in and check-out. Remote key delivery management will become increasingly widespread, using systems such as our electronic hotel locks.
- Room management via mobile apps. In the coming year, the use of apps on smart devices will be a key trend for hotel room management.
- Increased use of Artificial Intelligence to improve customer experience. AI will increasingly be used to automate tasks such as guest communication via chatbots and virtual assistants.
The digital transformation in tourist accommodation continues to expand, with electronic locks and digital management systems already assimilated by owners and travellers. These innovations not only provide comfort, but also integrate safety and advanced technology.
The current trend is towards synchronizing these technologies to adapt to the modern traveller. Remote management systems are especially relevant, allowing access to rural accommodation and hotel rooms directly and without face-to-face interactions, all managed from a smartphone.
This unified approach to access control makes it easy for travellers to use a single device or card for everything from opening their room door to accessing safes. An evolution that promises a safer and more efficient hosting experience.
2. Sustainable accommodation
Sustainability will continue to be one of the main trends in 2024, not only for hotel and tourist accommodation owners but also for the guests themselves, who are increasingly concerned about environmental issues.
Thus, we will see more hotels demonstrating their environmental responsibility; for example, by using renewable energy, being committed to the circular economy, reducing waste and offering more organic food options.
There will also be more smart buildings, focused on optimising resources and improving energy efficiency.
3. Personalised experiences
In addition to this focus on efficiency, personalisation will be an essential part of each guest's stay. Hotels will rely more on their customers' preferences and use data analysis to offer tailored experiences, products and services, as well as recommendations.
Thus, one of the main marketing strategies for companies in the sector will be to provide unique experiences adapted to the needs of their guests and capable of meeting their expectations.
In addition to customising their services, hotels will collaborate more with local businesses to promote the culture and traditions of each geographical area.
4. Flexible, multifunctional spaces
Hotels are no longer just places to spend the night: they now provide guests with different areas with a multitude of uses: such as work areas, social events and wellness activities.
2024 is expected to continue the design of these multifunctional spaces as another trend in the hotel market. The advantages of this will be to improve the guest experience even more and will help to increase travel trends, such as Bleisure Travel.
5. Virtual and augmented reality
Virtual and augmented reality are taking a leading role in the promotion of products in the hotel industry. In 2024, we will see how hotels will offer virtual tours of their facilities, allowing future guests to explore the rooms and services before their arrival.
This technology is not only limited to promotion. Augmented reality will provide a new dimension to the guest experience, offering interactive and educational information about the hotel's services, as well as about local culture and points of interest.
Another rising technological trend will be the use of augmented and virtual reality for product promotion. Hotels will begin offering virtual tours of their premises and even immersive experiences to guests.
2024: A year with good prognosis due to high demand
So now you know the trends in hospitality for 2024; a year expected to be full of success for the tourism and hotel property market. If you would rather not be left behind, we at Omnitec can help you rise to the challenge of all these new developments with our hotel and hospitality solutions.
Have a look at our products and take advantage of the exciting opportunities that 2024 will bring for hotel companies. Don’t wait any longer!